Here are some effective strategies for using keywords in articles to boost SEO and organic search

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Keyword Research
Identify target audience and topic.

Use tools: Google Keyword Planner, Ahrefs, SEMrush, Moz Keyword Explorer etc.

Analyze competitors’ content.

 Keyword Placement

  • Title: Include primary keyword (60-70 characters).
  • Meta Description: Use primary and secondary keywords (155-160 characters).
  • Headings (H1, H2, H3): Break content into sections with relevant keywords.
  • First 100 words: Include primary keyword.
  • Body Content: Use variations of keywords (density: 0.5-1.5%).
  • Subheadings: Use secondary keywords.
  • Image Optimization: Use keywords in alt tags, descriptions, and captions.

Keyword Variation

  • Synonyms: Use alternative words (e.g., “stroke” and “cerebrovascular disease”).
  • Long-tail keywords: Target specific phrases (e.g., “stroke awareness in India”).
  • Keyword clustering: Group related keywords.

Content Quality

  • Relevance: Ensure content matches keyword intent.
  • Uniqueness: Avoid duplicate or copied content.
  • Length: Aim for comprehensive, detailed content (500-2,000 words).
  • Readability: Use clear, concise language.

Keyword Density

  • Primary keyword:5-1.5% density.
  • Secondary keywords:2-0.5% density.

Avoid

  • Keyword stuffing: Excessive repetition.
  • Over-optimization: Unnatural keyword placement.
  • Irrelevant keywords: Unrelated to content.

Tools for Analysis

  • Google Search Console
  • Google Analytics
  • SEMrush
  • Ahrefs
  • Moz

Best Practices

  • Content-first approach: Write for users, optimize for search engines.
  • Regular updates: Fresh content improves SEO.
  • Internal linking: Connect relevant articles.
  • Mobile-friendliness: Ensure responsive design.

Keyword Strategy Types

  • Short-tail keywords: Broad, competitive terms.
  • Long-tail keywords: Specific, less competitive phrases.
  • Topic clusters: Group related content.

Keyword Mapping

  • Identify primary and secondary keywords.
  • Map keywords to specific pages or articles.

By incorporating these strategies, you’ll improve your website’s SEO and increase organic search visibility.

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(This article is developed with the assistance of AI tools. Please verify the accuracy of the information before applying it in any practical context.)

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