The book addresses the impact of digital media, social platforms, and citizen journalism on the profession
Bhaskar Parichha
Innovative Newsmakers: Blueprint for success
Upendra Prasad Mahala
Pen In books
Bhubaneswar
As we navigate an ever-changing media landscape, the importance of creativity in journalism cannot be overstated. This book serves as a resource for aspiring journalists and seasoned professionals alike, encouraging them to embrace innovation and push the boundaries of traditional news reporting. By learning from the pioneers and utilizing the tools and techniques outlined in this book, the next generation of news innovators can continue to redefine the way we consume and understand news.
‘Innovative Newsmakers: Blueprint for Success’ by Upendra Prasad Mahala is a commendable endeavor that seeks to demystify the complexities of journalism in today’s rapidly evolving media landscape. Mahala is an experienced journalist who has specialized in feature writing. Throughout his extensive career, he has guided numerous journalists, many of whom have gone on to achieve success in their own careers.
The book in about fifty chapters provides a comprehensive exploration of both traditional and contemporary journalistic practices, offering readers a nuanced understanding of the field. Mahala’s work delves into the foundational principles of journalism, emphasizing the importance of ethics, accuracy, and integrity in reporting. He highlights how these core values remain essential, even as the industry adapts to new technologies and changing audience expectations. By examining the historical context of journalism, the author illustrates how traditional practices have laid the groundwork for modern innovations.
Moreover, the book addresses the impact of digital media, social platforms, and citizen journalism on the profession. Mahala discusses the challenges and opportunities presented by these advancements, encouraging aspiring journalists to embrace new tools while remaining grounded in the fundamental tenets of their craft. He provides practical insights into how journalists can effectively navigate the digital landscape, engage with diverse audiences, and maintain credibility in an age of misinformation.
In addition to theoretical discussions, ‘Innovative Newsmakers’ offers actionable strategies for success in journalism. Mahala shares valuable tips on storytelling, audience engagement, and the importance of adaptability in a fast-paced environment. By combining practical advice with a deep understanding of the industry’s evolution, the book serves as a vital resource for both seasoned professionals and newcomers alike.
Writes Mahal in the preface: ‘Reflecting on my experiences, I realize how I overcame my obstacles in pursuing journalism as a career. The book brings back memories of those early days.
With a foreword by group editor Prameya News Gopal Krishna Mohapatra, this book will inspire and guide young minds on the threshold of journalism. The evolving landscape of journalism transforms modern-day storytellers who fearlessly share their thoughts and ideas.
The book is a welcome addition to the existing literature on new journalism.
(The author is a senior journalist and columnist. Views expressed are personal.)
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